At Neotrends Research Africa, we have invested — and continue to invest — in 7” Android tablets and 5” display touchscreen phones as media of data collection by our trained interviewers.
And not just any tablet or phone! Only those with geo-tagging/GPS capacity are used. As interviewing is going on, clean data is loaded in real time from anywhere in Africa, making it easier to track daily progress, sampling points, the interviewing team, and the physical and geo-location of every interview.