- We use senior supervisors to recruit — and they are profiled for this work, so not just any senior supervisor is involved.
- We accustom ourselves to sensitive information that respondents may be uncomfortable to share during immersions.
- We maintain respect for the privacy of the respondents, only probing where necessary.
Ethnography / Immersions
Profiled senior supervisors and respect for respondent privacy.
Planning a study?
Tell us about your objectives, target group and markets and we’ll come back with an approach.