Data collection for marketing, social and opinion research is not a core business for FMCGs, NGOs, start-ups, parastatals or management consultants. Neither is it necessarily core for multinational and local research companies — many find in-house field teams inefficient and outsource data collection to other agencies.
Whatever category you fall into, we at Neotrends Research Africa come in handy to fill the gap. With our continuously refined and sophisticated electronic data collection tools and techniques, which encompass best practices while meeting international market research standards, our clients are guaranteed quality, timely, reliable, accurate and cost-effective data collection services.
Our data collection is done through, but not limited to, three media. With these, below are some of the key methodologies we can deploy to collect real-time data:
- Respondent (self-administered)
- Qualified interviewers
- Panels — mobile and online
Quantitative methodologies
- Self-administered mobile survey — Android app based
- Self-administered mobile survey — SMS/text based
- Door-to-door face-to-face interviews — tablet based
- Face-to-face intercept interviews — street/mall based
- Central Location Tests (CLTs)
- Online research
- Mystery shopping
Qualitative methodologies
- Focus group recruitment
- Immersions
- In-depth interviews
- B2B and B2C