We at Neotrends Research Africa take rigorous quality control measures into consideration at every stage of the project cycle to ensure accurate, high-quality data as the end outcome.
Towards this end, we have established an independent quality control team that works in parallel with all teams — client liaison, scripting, field and data processing — and audits all projects against each team’s key quality control procedures. The outcome is a report that helps strengthen our internal systems.
Our quality controls are broadly enshrined in all the stages of the services we provide, notably:
- Pre-data collection
- Data collection
- Post-data collection
- Data processing — tabulation & analysis
- Charting
- Mobile and online panels