- 20% physical back-checks on respondents attending FGDs to confirm they fit the recruitment criteria.
- Double recruiting to mitigate last-minute drop-outs.
- An independent quality control supervisor screens respondents before they enter the moderation room.
- An internally maintained FGD respondent database screens out professional respondents.
- Profiling our recruiters to ensure we match recruitment criteria with specific recruiters.
- Moderators and note-takers must have at least 3 years’ experience.
- We audio and video record all FGDs as a fall-back plan.
Focus Group Discussions
Back-checks, double recruiting and independent screening.
Planning a study?
Tell us about your objectives, target group and markets and we’ll come back with an approach.