Respondents fitting the target criteria are invited to a central location. Surveys conducted using this methodology include:
Concept tests
As a brand manager you may need to test concepts with respect to product packaging, labelling, pricing, etc. Our central location testing will provide you with the answers.
Product evaluation / tests
Products need to be evaluated for taste, pricing, likeability, preference, etc. among the competitive set or variants. Whatever you want to test, our standardised monadic and paired comparison systems guarantee better results.
Ad-testing
Advertising costs money, and advertising doesn’t always work, so ads are normally tested before launch. Whether you are testing for memorability, likes and dislikes, message take-out or ability to cut through the clutter, a CLT will guarantee the creative team insights they had not anticipated before.