Data collection for marketing, social and opinion poll research is not a core business for FMCG, NGOs, startups firms, parastatals, management consultant, etc. Neither is it necessarily a core business for multinationals and local research companies. As a matter of fact, majority of multinational and local research agencies find it inefficient to have data collection teams in-house hence most often than not choose to outsource data collection to other research agencies.

Whatever category you fall into, we at Neotrends Research Africa come in handy to fill in the gap. With our continuously refined and sophisticated electronic data collection tools & techniques that encompass best practices while meeting international marketing research standards, our clients are guaranteed of quality, timely, reliable , accurate and cost-effective data collection services.

Our data collection is done through but not limited to three media.

• Respondent (self administered).
• Qualified interviewers .
• Panels – Mobile and Online.

With the above 3 media of data collection, below are some of the key methodologies that we can deploy to collect real time data;

1. Quantitative
   • Self administered mobile survey – Android app based.
   • Self administered mobile survey – sms/Text based.
   • Door to Door Face interviews – Tablets Based.
   • Face to Face Intercept Interviews – Street/Mall Based.
   • Central Location Tests (CLTs).
   • Online research.
   • Mystery Shopping .
2. Qualitative
   • Focus groups Recruitment.
   • Immersions.
   • In-depth Interviews.
   • B2B and B2C.